For businesses with an e-commerce or online presence, product videos are an essential selling tool. Customers enjoy the experience of seeing products close-up and often photographs cannot portray the product effectively enough. When it comes to product videos, customers are up to 144% more likely to add a product to their shopping cart if they have been able to watch a product video beforehand.
Benefits of product videos
- Improved SEO as search engines love video content that is useful for search requests
- Increased sharing and click-through, helping your products to reach a wider audience
- Higher conversions and sales of your products
- Enhanced customer perception as you are a brand that goes above and beyond to assist customers
- Better trust and engagement with your brand, which can increase returning and loyal customers.
- Demonstrate all of the features of the product without lengthy descriptions. Anything hard to explain can be quickly demonstrated through a video
- Reduced customer returns.
Whatever products your business sells, Visible Brand can help to create brand relevant videos that engage your audience.